Search Engine Optimization (SEO) is a technique used to improve a website’s visibility on search engines like Google. Effective SEO can drive organic traffic to your site, which can lead to increased leads, sales, and overall growth. Key Areas in SEO: Keyword Research: Finding the right keywords that align with your audience’s search behavior is the foundation of any SEO strategy. On-Page SEO: This involves optimizing individual pages for specific keywords, including in titles, meta descriptions, headers, and content. Technical SEO: This aspect focuses on the structure of your site, ensuring that search engines can easily crawl and index your pages. Link Building: Earning backlinks from reputable sites enhances your domain authority and improves your rankings. SEO is a continuous effort and requires regular monitoring and adjustments, but understanding these core areas can help make your website more discoverable and valuable to users.